The Trust Algorithm explores one of the most critical challenges in the age of artificial intelligence: not just how to deploy AI, but how to earn and sustain human trust in it. Drawing on Alice Sesay Pope’s extensive leadership experience with global companies like Amazon, Visa, Microsoft, and Capital One, the book provides a practical, executive-level guide to navigating the intersection of AI innovation and customer relationships.

At its core, the book argues that trust—not technology—is the true currency of the AI era. While generative AI offers unprecedented opportunities to scale operations, personalize experiences, and drive growth, it also introduces significant risks. A single misstep—such as biased outputs, lack of transparency, or misuse of data—can quickly erode customer confidence and damage brand loyalty.