The
Trust
Algorithm
How AI Can Build—or Break—Customer Loyalty. The definitive playbook for executives navigating the AI transformation of customer experience.
In an era where AI touches every customer interaction, trust has become the most valuable currency a company can hold. <strong>The Trust Algorithm</strong> reveals how the world's leading organizations are deploying artificial intelligence to deepen relationships—and how one wrong move can shatter loyalty overnight.<br><br>Drawing from firsthand leadership experience scaling support operations for hundreds of millions of customers at companies like <strong>Amazon, Visa, Microsoft, and Capital One</strong>, this book delivers frameworks that work in the real world—not just in theory.
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Alice Pope
Alice Sesay Pope is a global CX executive who has spent more than two decades transforming how the world’s most complex organizations build — and keep — customer trust. Leading various CX functions with companies like Amazon, Visa, Microsoft, Capital on her resume, Alice’s experience gives her a cross-industry lens on the moments when AI either deepens loyalty or quietly destroys it.
A board member, investor, and recognized thought leader at the frontier of AI-powered customer experience, Alice writes from the front lines — not the whiteboard. The Trust Algorithm is for every executive who has made significant AI investments.
- New York Times Bestseller
- Keynote Speaker at Fortune 500s
- Featured in Major Publications